Barbie has announced that they are expanding their Fashionistas® line, adding three new body types — tall, petite, and curvy — as well as additional skin tones, hairstyles, and outfits. By the end of the year, the brand will have 33 new versions of Barbie out for sale.
In the past, Mattel has been taken to task for the unrealistic approach to their doll’s body proportions and non-inclusivity when it comes to representation for girls of all shapes, sizes, and skin tones, but this is a step in the right direction. Senior Vice President and Global General Manager Evelyn Mazzocco says, “We are excited to literally be changing the face of the brand – these new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them.”