On Monday, Big Freedia shared the exciting news on Instagram that she teamed up with beloved beauty brand Black Opal to create a gender-inclusive makeup line.
“It’s finally here! I’m so excited for the launch of my limited edition Bold Beats Collection in collab with @blackopalbeauty 💋💅🥰 💁🏾♀️ This collection is all about being your best, bold, beautiful self 😍 I can’t wait to see y’all in these beautiful products!! 😍😍😍🤩🤩🤩 Available now at the link in bio!”
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In the Instagram video, the 45-year-old TV star and music icon said that launching a makeup line has long been a goal of hers.
“I wear lashes, I wear nails, I wear shadows, and this fell right in line into what I wanted to do with my makeup line,” she said. “I’ve been wanting to do one for a very long time and now it is finally here.”
Ranging from $12.50 to $16.95, Bold Beats offers six items: an eyeshadow palette, three false lash styles and two press-on nail sets; it’s a limited-edition collection.
“On the road over the years, I saw very little gender-neutral makeup,” she said in a press release. “I thought, why not develop a make-up line that’s for everyone — for all gender orientations and skin tones?”
Fans celebrated Big Freedia’s latest business venture in the comments section.
“YESSSSSSS!!!! Take my money now😍😍😍,” one person joked.
“We gone buy whatever it is and whatever it costs. 😍😍❤️🔥 Freedia, you look amazing!” a second person replied.
“You just keep breaking down barriers ! Whewwww ! I love you deep and I’m so proud of you 💜💜💜💜💜💜💜” another person wrote.
“That’s dope!! 🔥🔥🔥 Keep knocking down them walls @bigfreedia we see you 💪🏾” one fan commented.
Will you be picking up anything from the collection?