Black-Owned Clothing Brand Is Giving '90s Nostalgia With New Foot Locker Campaign
"A campaign that pays homage to 90's sports and pop culture," Kadeem M. Pilgrim, Director of Marketing, Cross Colours, said.
January 13, 2022 at 5:29 pm
The infamous clothing line, Cross Colours, rose to fame in the early 1990s due to their political and social messages regarding the fashion industry. The Black-owned fashion line launched by Carl Jones and TJ Walker became highly popular after celebrities such as Snoop Dogg, Will Smith, and even the late Aaliyah wore the colorful duds.
With its new "Vibe" campaign, a collaboration with Foot Locker, Cross Colours is channeling the inner city's "youthful and rugged energy." Drawing inspiration from the 90s Black movie Juice, starring rapper Tupac Shakur, this collection features a range of bright block colors, textures, and homages to rappers Snoop Dogg, Ice Cube, and NBA Legend Michael Jordan.
Kadeem M. Pilgrim, the Director of Marketing for Cross Colours, tells Blavity that the latest collaboration with Foot Locker was inspired not only to support Black creators but to bring together a diversified group of talent.
"The shoot, which we developed in preparation for Black History Month, brought together a diverse cast of Black/Brown talent from different areas of the entertainment industry," Pilgrim said. "For a campaign that pays homage to 90's sports and pop culture. Michael Jordan heavily inspired the shoot (circa the early 90s), The Fresh Prince of Bel-Air, Mike Tyson, and other well-known Black/Brown entertainers from the 80s/90s."
The founders of Cross Colours have recruited three artists from Interscope Records; YSB Tril, Geechy, and Dreamville's Lute, Issa Rae's Sweet Life cast member Rob Lee, and an HBCU student, Krysta Foster, as the faces of the campaign. Cross Colours prides itself as a fashion brand that works closely with HBCUs and HBCU students. According to her Instagram page, Foster, a Howard University (HU) student, is also the Vice President of the Howard Elite Models. Foster was one of the only HU students selected.