Black Twitter is a gold mine for all the participants of the #ChickenWar.

As dozens of major companies have realized over the last five years, Black Twitter drives a significant portion of the traffic for the entire site. Disney learned this first-hand last year when Black Panther managed to make more than a billion dollars at the box office. The money that the film made was boosted by millions of Black Twitter users who shared photos of themselves and others.

Popeyes and Chick-fil-A are now reaping the benefits of Black Twitter love thanks to an endless debate over which restaurant has the best chicken sandwich. Popeyes has made millions of dollars over the last two weeks since they announced their sandwich. 

Two weeks into the campaign and it only continues to rage as people wait, and even fight, over these much sought-after sandwiches. These are all your chicken-sandwich-related Tweets Of The Week.

Popeyes and their main rivals at Chick-fil-A and Wendy’s got in on the fun too.

Things started to take a bit of a turn halfway through the week when the sandwiches got so popular that Popeyes repeatedly sold out, setting off some hilarious scenes across the country.

Reporter Jordan Miller managed to capture one of the best responses to the entire craze.

Go get a chicken sandwich and enjoy the weekend!

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