Diddy logged into Instagram to unite black people in the most Diddy way possible.

The mogul began the now-deleted “#BlackExcellence service announcement” with a hilarious apology to light-skinned folks.

“We are family,” he said. “I’m sorry if I made y’all feel like y’all weren’t a part of the Black Excellence because I’m so chocolatey, but it’s no divide and conquer going on here.”

He continued by saying all black folks are included in his Black Excellence movement because at the end of the day, we’re all black.

“Yes, y’all asses is black,” Diddy said. “So when something bad happens, yo ass is black. Now, when something great happens, yo ass is black.”

He ended the video by telling light brights to get out their feelings and join his movement.

“So I just need all my light-skinned brothers and sisters to really join the movement,” he chuckled. “For real—don’t act light-skinned now! Black Excellence.”

Fellow rapper and light skinned dude mascot Drake left a comment affirming the “Last Night” rapper’s message.

“Man we needed this thank you brother,” he said, punctuating the remark with three crying emojis.

Diddy is a certified fool, y’all.

Check out the #BlackExcellence service announcement below:

#PressPlay: #Diddy coming through with a #BlackExcellence PSA ????✊????

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