This digital activist built a Chrome extension to help find black-owned businesses

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| August 12 2016,

10:30 am


It's no secret that when it comes to cosmetics, we're often challenged to find products to match our varying hues. As a black woman who faced this challenge while rummaging through beauty megastores such as Sephora, Angie Coleman decided to create a digital solution to that problem and many more

BuyBlack is a Chrome extension that helps online shoppers find black-owned alternatives to more popular brands. Here's how it works: Simply go to a shopping website using your Google Chrome browser, click on the black fist in the top right corner and out scrolls a list of black-owned alternatives for your needs

black-owned businesses
Photo: Fusion.com
Although the advent of her new Chrome extension provides a practical solution to a prevalent problem, it also serves the larger purpose of driving black dollars to black-owned businesses. Her goal is to eventually allow users to submit businesses to the database and even select their personal favorites
Leveraging technology to advance social justice in a way that focuses on economic empowerment is something she is very passionate about.

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