This digital activist built a Chrome extension to help find black-owned businesses
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BuyBlack is a Chrome extension that helps online shoppers find black-owned alternatives to more popular brands. Here's how it works: Simply go to a shopping website using your Google Chrome browser, click on the black fist in the top right corner and out scrolls a list of black-owned alternatives for your needs
Although the advent of her new Chrome extension provides a practical solution to a prevalent problem, it also serves the larger purpose of driving black dollars to black-owned businesses. Her goal is to eventually allow users to submit businesses to the database and even select their personal favorites
Coleman is no stranger to digital activism. She is the programs and outreach director for the Reboot Safety Hackathon. The Hackathon brought together coders and entrepreneurs in San Francisco and New York to work toward creating new tools and companies to end police violence and other social injustices.