Any connoisseur of beauty products, or just anyone with access to the Internet, has heard about Fenty Beauty. The beauty line started by Rihanna has been praised for its quality and wide range of shades. While many makeup brands seem to have 50 shades of beige and throw in only a couple of dark shades, Rih's 40 startup shades were more diverse. It's been almost impossible to get your hands on certain products for this very reason.

Now, the numbers are in, and let's just say Rih Rih is winning. 

Reports show that from social media alone, including Twitter, Instagram, and YouTube, Fenty has brought in at least $72 million. 

In just 30 days on the shelf, Fenty's earned media value — an estimated value of publicity gained through digital earned media and their respective engagement levels — beat out many established brands such as Kylie Cosmetics, Urban Decay, and NYX.

Rihanna wasn't playing when she said you better have her money. God bless the woman who can secure the bag. 

Photo: Giphy

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