Izze the Producer is used to being vocal, especially when it comes to music.
The 25-year-old producer from Newport News, Virginia collaborated with Sprite for the #GetVocal campaign. The goal was to provide people the chance to speak up and be heard in a creative way to have their opinions taken seriously about the political climate in the United States.
“It gives them an outlet, so people don’t feel trapped to just use their own platform,” Izze told Blavity. “They have something that they can bungee jump off of to help spark the change within their communities or the change that they would like to see.”
The collaboration with Izze and the #GetVocal campaign came about when Mali Hunter, from the Retnuh Agency, walked past the studio one day and heard some of the music Izze was working on for his album.
“It feels good to be a part of this campaign because it empowers people, motivates people and encourages people to use their voice and speak up about concerns and issues within their own communities and their personal lives and things that they see in everyday life that they want to bring about and speak up about,” Izze said.
Some issues that Izze personally thinks are important to address in his own community are policing, the lack of financial resources and the poor food choices that affect the health and quality of lives of those living in his neighborhood.
He said the inspiration behind the freestyle beat was inspired by life. He usually creates beats by playing with different sounds and anything that inspires him. With this particular one, he felt like the vibe had to be unique, but still catchy so that everyone could be able to say what they need to say with an upbeat, uptempo feeling yet still have a groove to it.
Photo: Kyle Johnson
Izze, who has been in the industry since he was 18, has worked with a number of artists such as Young Jeezy, Dej Loaf, 2 Chainz, Rich Homie Quan, Young Thug and more but he says it’s a surreal feeling witnessing rappers, artists and people in the community rap over his beat.
“It’s a surreal feeling because I’m always thankful for artists that get on my beats,” Izze said. “It’s my art. It’s something that’s going to travel outside of just myself. It’s going to grow legs and inspire another creative or inspire someone to either make a beat, rap or—just inspire and fuel their creativeness.”
Artists that he especially wanted to work with such as Tierra Whack, Rapsody and YBN Cordae have rapped over the beat, as well as Rae Sremmurd and Wale. He says all the performances have been his favorites so far because they all have something different to offer to the sound of his work.
“It’s just been crazy to see these people get on a record and speak up and it actually be dope,” Izze said. “It’s always a crazy feeling to have somebody on my beat. It will never become a natural feeling for me because it’s always going to be like, ‘wow, something I created inspired somebody.’”
According to Izze, in order for the black community to change the current political climate and issues that are affecting us today, he believes we need to stick together and empower each other.
“We’re powerful as one,” Izze said. “When multiple people come and join together, and we put multiple brains together, ain’t no way it can be stopped…I feel like we just have to stick together and continue to speak up and be ourselves. Like be creative. Go out here and spark change.”
Make sure to be on the lookout for Izze! His first project, Wild Life, Extravagant Dreams will be coming out soon and make sure to connect with him on his social platforms at https://twitter.com/IzzeTheProducer and https://www.instagram.com/izzetheproducer/.
If you’d like to make your own freestyle check out: https://www.getvocalsprite.com. See Izze and a few of your favorite artists freestyling off of his beat below!
Izze The Producer:
https://www.instagram.com/p/BpX0FjOh6e3/
Rapsody:
https://www.instagram.com/p/BpFtJycHdqC/
Rae Sremmurd:
https://www.instagram.com/p/BpqNFx3FLad/
Wale:
https://www.instagram.com/p/BpsjQuCHQcm/
Tierra Whack:
https://www.instagram.com/tierrawhack/
This article is brought to you by Sprite.
