Nike’s Jordan Brand and Howard University (HU) have reportedly reached a deal that will allow the brand to outfit HU’s entire athletic program.
EXCLUSIVE: Boardroom has learned that @HowardU will sign a long-term deal with Jordan Brand to outfit the Bison athletic department.
— Boardroom (@boardroom) May 25, 2022
The pact is the Jumpman's first comprehensive venture into the land of HBCUs since 2003.@randalIwilliams has more. ⤵️https://t.co/yiDTWTgLQ3
According to Randall Williams of The Boardroom, multiple sources have confirmed that Nike’s Jordan brand will outfit HU’s Bison athletic department’s teams for their upcoming seasons.
The new deal is the company’s first venture with an HBCU school since signing an HBCU as one of its original three “Jordan schools” back in 1997 when Nike’s subsidiary began signing collegiate sponsorship deals.
HBCU News: Howard University will sign with Jordan Brand this Summer once it’s current deal with Under Amour expires.
Love this 👟
Per @boardroom pic.twitter.com/Eib4Q0O8h1
— TimeoutSPORTS__ (@TimeoutSPORTS3) May 25, 2022
The publication reports that the Bison will continue its relationship with Stephen Curry’s Curry Brand. The brand has been providing HU’s golf team with apparel and equipment. The University’s current deal with Under Armour will expire during the summer.
4) Stephen Curry Gifted Howard Golf With BHM Curry 9s
As part of his ongoing commitment to outfit both the women’s and men’s Howard University golf squads, Stephen Curry recently surprised each student-athlete with two BHM-themed editions of his newest signature sneaker.
— Boardroom (@boardroom) February 20, 2022
A quarter-century ago, North Carolina A&T became the first Jordan Brand-sponsored HBCU, and it was also one of the three original Jordan Brand schools.
As of 2022, Georgetown University, UCLA, Marquette, and Michael Jordan’s alma mater, the University of North Carolina, is on Jordan-branded athletic departments’ shortlist.
