Jaden Smith is releasing a line of flavored bottled water with an environmentally friendly twist.
JUST Water will drop in March, and will be sold at Amazon and Whole Foods for $1.99. The flavors will be organic apple cinnamon, organic tangerine, and organic lemon.
Smith started the company with partner Drew Fitzgerald, an environmentalist and creative director at MIT. They wanted to use their company to help reverse the plastic waste created by bottle water. JUST Water bottles will be made from plant-based materials and paper.
"I want to make an alternative to this issue that we have," Smith said to Business Insider. "And try and create a solution we can get behind."
Additionally, the bottles will have a large opening that encourage consumers to refill rather than throw them away. Smith hopes his company will help people feel like they’re “something better for the environment, for the world, and for their children, and their children's children."
JUST Water pays six times the municipal rate to source spring water from Glen Falls, New York, which is considered an investment in the community.
Ultimately, Smith wants to create a recycling company and is working on a recycling documentary. When asked why he didn’t start a non-profit, the 19-year-old said he wanted to be a job creator.
“I wanted to create an industry for people – to offer jobs for people, to really create an industry for the next generation," he said. "And, to create something for people to get behind that could really be profitable."
Smith is inspired by billionaire entrepreneur Elon Musk, and wants to follow his business model.
"Elon went from PayPal immediately into Tesla. He revolutionized the car industry in a way that no one before him could do,” said Smith. "That's kind of what I want to do. I want to step into this water-bottle industry and revolutionize it in a way, because I'm thinking in a way that no one else is thinking."
He hopes he will be able to do for recycling what Musk did to make electric cars trendy.
“Now everybody has to make an electric car, because there was a paradigm shift," Smith said. "And I think one day, everybody will be making a recycling company because it's going to be the new industry."