"There are some really raw tools I've played with in other points of my career, but honestly, this place will open up the aperture of what I've done," Mr. Jenkins told Ad Age. This is big news since it is rare to see a black leader in an executive role at a tech company, let alone at one as globally dominant as Twitter. "It's an extremely exciting opportunity to go from a successful advertising career into a new type of leadership role," he said. "For me, this was exclusively about challenging myself and looking to do something that completely disrupted my approach and what people look at me as having done." Jenkins has previously led successful campaigns for Nike, Gatorade, Powerade, and much more. "I feel fortunate to have worked at a lot of great places, from an agency in the south at Martin in Richmond to Wieden and Chiat," he added. "My journey has led me to this moment and I just want to continue on the path of putting out interesting things and things that create inclusion. I want to continue to extend myself and kick ass, to be honest."
I’m excited to be joining the team @twitter as the first Global Group Creative Director and look forward to the opportunities ahead.— Jayanta Jenkins (@Jayanta) August 29, 2016
Jayanta Jenkins, former global creative director of advertising at Apple/Beats by Dre, has earned Twitter's highest creative role.
- advertisement -