Jayanta Jenkins is now Twitter's top creative director

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| August 30 2016,

05:49 am

Jayanta Jenkins, former global creative director of advertising at Apple/Beats by Dre, has earned Twitter's highest creative role. ' "There are some really raw tools I've played with in other points of my career, but honestly, this place will open up the aperture of what I've done," Mr. Jenkins told Ad Age. This is big news since it is rare to see a black leader in an executive role at a tech company, let alone at one as globally dominant as Twitter

"It's an extremely exciting opportunity to go from a successful advertising career into a new type of leadership role," he said. "For me, this was exclusively about challenging myself and looking to do something that completely disrupted my approach and what people look at me as having done." Jenkins has previously led successful campaigns for Nike, Gatorade, Powerade, and much more

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