Lil Nas X is trending again after sharing a preview of his new single "Industry Baby," a music video that satirically documents the artist's court case with Nike over his satan shoes. The 22-year-old assumes various roles in the upcoming music video, playing as himself, judge, lawyer and other characters.
The music video preview, released on social media on Monday, shows Lil Nas X appearing in court to settle the copyright infringement case with Nike, which started earlier this year. As he takes the stand, however, the Grammy-winning artist faces questions he never expected.
"Are you gay? Or better yet, does your mama know you're gay?" the judge asked in the clip.
Lil Nas X struggles to understand the purpose of the question, but still proceeds to confirm that his mother knows his sexual orientation. After answering the question, the musician is sentenced to five years in Montero prison.
After the preview, fans took to Twitter, saying they cannot wait to see the full video.
Brah I gotta wait 4 more days- pic.twitter.com/eoCLjuUFpZ
— ???? (@kianaEXX) July 19, 2021
As usual, the artist is getting praise from his supporters.
Stud pic.twitter.com/LS9ChXDYaH
— Didier Abotchi1 (@Didierabotchi1) July 19, 2021
Some are asking for a feature-length film after seeing the preview.
I want a full movie about this.
— José G. Márquez ????️???? (@JGpunto) July 19, 2021
This Black queer man cannot be stopped! pic.twitter.com/bxImwsZvOr
— Carlos Harris (@carlosjharris) July 19, 2021
BRO URE A FUCKING MARKETING GENIUS WHAT THE FUCK pic.twitter.com/9J9rtSyKSj
— coco (@cocolitaas) July 19, 2021
As Blavity previously reported, Lil Nas X made light of his dispute with Nike last week when he went to TikTok and shared a video of himself sarcastically crying and dancing.
"When you have court on Monday over the satan shoes and might go to jail, but your label tells you to keep making Tik Toks," he wrote.
The "Old Town Road" singer collaborated with the Brooklyn-based art group MSCHF Product Studio Inc., earlier this year to create the satan shoes. Featuring a bronze pentagram, an inverted cross and a drop of real human blood, the shoe was made using Nike Air Max 97s.
Nike then filed a trademark infringement lawsuit against MSCHF Product Studio, resulting in a mass product recall as part of the settlement.
"We do not have a relationship with Lil Nas or MSCHF," the company said in a statement to CNN. "Nike did not design or release these shoes and we do not endorse them."
The song, scheduled to be released on Friday, also features rapper Jack Harlow. It's produced in collaboration with Kanye West and Take A Daytrip.