Lily Adeleye, a 7-year-old entrepreneur, has launched her second accessory line in Walmart.
Lily Filly, a hair accessory brand founded by the young Black CEO, offers a variety of princess shimmer clips, bow-tie scrunchies, and plastic sneaker cover jibitz for children.
Walmart and Lily Filly’s partnership “serves as an aspirational charge for small girls all across the world to aspire for the stars,” according to a statement announcing the launch.
“I’m really proud of Lily,” Courtney Adeleye, Lily’s mother, said. “She has her own ideas, she’s very creative and vocal, and she is willing to do the work. She has everything it takes to be successful.”
Adeleye is one of Walmart’s youngest suppliers; the Lily Frilly brand has grown on stores across the country since Adeleye’s first transaction in 2021 when he was just 6-years-old.
Lily Frilly doesn’t just stop at accessories. Black-owned products are affordably priced, come in various shapes and sizes, and have fun names like Mini Party & Mini Melon Bows, Purple Glimmer Bows, Electric Dazzle Bows, and Confetti Fruit Clips.
Other fan favorites include lunchboxes, backpacks, brain time card games, and pajama sets as part of the glitzy accessory line. The brand has a subscription for consumers to join the Lily Frilly Girl Loyalty Club to expand its audience for updated news.
Lily’s ambitious endeavors speak to a more significant movement among Black women. Black women are the largest growing entrepreneurial group in the country, with 42% of women owning businesses.
According to Essence, this is three times the overall female population, with 36% of all Black-owned businesses. Black Americans own 2.2% of the nation’s 6 million companies with employees.
Courtney says this partnership with Walmart instills strength, confidence, and knowledge in following their dreams.
Lily Frilly is in Walmarts nationwide.
