Beyoncé's father, Mathew Knowles, talked about colorism in the music industry in an interview that aired Monday on SiriusXM's The Clay Cane Show.
When asked how different Beyoncé's career would have been if she were a darker skin woman, Knowles admitted that it would have "affected her success."
"In the music industry, there's still segregation," Knowles said, referencing "race records," which were phonograph records targeted toward Black Americans between the 1920s and 1940s. "Programmers, especially at pop radio, have this imagery of what beauty looks like. And they wanted that imagery to be the same as singing those records."
Knowles said you can even look back at photos of Whitney Houston, how they made it look like she had a lighter complexion.
"Because there's a perception in colorism, the lighter skin you are, the smarter, the more economically — there's a perception all around the world about color," he said. "Even with Black folks, there’s a perception.”
Cane referenced a research study that found that over a 15-year period, it was predominately lighter skin women — Alicia Keys, Nicki Minaj, Rihanna and Beyoncé — who would get top 40 airplay. Knowles acknowledged the issue and used Kelly Rowland as an example of someone whose career was affected by skin complexion bias.
"She's a great example," Knowles said. "The great thing is Kelly did exceptional outside of America, especially in Australia. Kelly sold over 4 million records, she just got off-script.”
In a 2013 interview with Cherise Nicole, Rowland, now 38, admitted there was a period where she didn't like her darker complexion. She changed her mind when other strong Black women, including her mom and Beyoncé's mother Tina, encouraged her to love her gorgeous skin.
"I didn’t embrace my chocolate lifestyle. Just being a chocolate, lovely brown skin girl and being proud of that," Rowland told Nicole. "You just embrace it. You embrace everything that you are as a woman, even your flaws too."