Noname invented a new holiday to spread her love of the written word.

The Chicago-born rapper declared January 11 as National F**k Amazon Day.

"Just going to the library and talking to a librarian and their wealth of knowledge on books and material is so amazing to me," she told NPR. "I've been put onto some crazy books I'd never would have ordered online just because I was in person talking to another human being."

Noname hopes her new holiday will encourage people to get books from libraries and smaller bookstores instead of big corporations like Amazon.

Her mother used to own a bookstore in Chi-town.

"Library Card Registration Day is basically an 'F you' to major corporations who have privatized the way we consume goods and services. I'm kind of targeting Amazon a little bit,” she explained.

“I have a slight personal vendetta: my mother owned a bookstore for almost 20 years and it closed because of Amazon, because of institutions that created a consumer model and environment that makes it almost impossible for brick-and-mortar establishments to compete," the "Song 32" rapper said. 

Noname, born Fatimah Warner, called out NPR out for omitting this part of her mission. Her tweet included a screenshot of an Amazon listing for NPR One.  

“Framing is everything when it comes to headlines. You all don’t mention amazon until the last paragraph of the piece when the day is literally called #FuckAmazonDay,” she tweeted.

The “Diddy Bop” artist has been on a one-woman mission to encourage people to pick up a book. Last summer, she announced she was starting a book club for works by writers of color, as Blavity previously reported.

"I'm figuring out ways to try to bridge the gap between ultimately what I care about the most which is really making sure that folks of color feel valued and feel seen and heard and also highlighting voices and writers that might not necessarily get picked by like, Reese Witherspoon's book club, or even sometimes Oprah's book club,” she told NPR. “We try to pick people whose books aren't necessarily The New York Times Best Seller[s] either. Just to make sure that everyone is included, fully."

Noname’s idea is a good one, and according to a new report, people are taking advantage of their library card perks. A study authored by Rakuten OverDrive determined 326 million ebooks, audiobooks and digital magazines were checked out of public libraries in 2019, per Forbes. This marks a 20% increase from the previous year. Additionally, 73 public library systems across the globe distributed 1 million digital titles for the first time in 2019.

The Ghetto Sage member summed up the appeal of getting your digital materials from libraries.

"Libraries are here for us and are one of the cool things our government has given us," Noname said. "Why spend the money if you don't have to? If our consumption can also uplift community, why not do that?"

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