Pharrell Williams and NIGO, the founders of the luxury streetwear brand Billionaire Boys Club, have partnered with Cam Kirk Studios to open a creative lab for photographers and like-minded individuals in Atlanta.

According to a press release, photographer and entrepreneur Cam Kirk founded the studio to give photographers and creatives a place to produce projects and expand their creativity. In its sixth anniversary, Cam Kirk Studios’ goal is to continue serving the Atlanta community with its newest business venture.

Throughout its 20 years, Billionaire Boys Club has been known for celebrating and uplifting creative talents, including music artists and visual innovators. The company has collaborated with an extensive list of creative individuals, providing them a permanent place to create daily projects.

BBC has previously collaborated with Cam Kirk Studios and produced several brand content ventures. However, this time, both parties are hopeful the hub will be a positive outlet for the local creative community.

Creatives can book spaces at the lab starting Oct. 2. BBC’s Creator’s Lab will be open to the public beginning Oct. 14.

The Creator’s Lab will have the latest “Microsoft Surface devices, Adobe design suites, 3D machinery, a gaming and streaming room and more.”

“To see my relationship with Billionaire Boys Club materialize into a Creators Lab at my studio is a dream come true,” Kirk said in a press release statement. “Cam Kirk Studios has always been a place to support creators and build community in Atlanta, and this partnership bolsters our commitment to fulfill that mission.”

According to the company’s website, Kirk became interested in commercial photography and worked with well-known brands such as the NFL, the NBA, MLS, Coca-Cola, Nike, Puma, Airbnb, Meta and Budweiser. In 2017, he founded Cam Kirk Studios, now a staple within the Atlanta community, averaging over 500 monthly appointments.

Meanwhile, Williams and NIGO launched BBC in 2003, providing consumers with a luxury line that is a mixture of “fashion, music, design and culture,” according to the brand’s website. The brand’s motto is “Wealth is of the heart and mind. Not the pocket.”