How Barefoot Is Celebrating Black Women And Inclusivity Through Its Platform ‘Project Purple Light’
The brand is encouraging people to submit content using the #ProjectPurpleLight hashtag to create an art gallery inspired by black women.
Barefoot is the largest wine brand in the world and also strives to be the most inclusive brand in the wine industry. The brand has a range of diverse products that caters to all tastes and preferences and a belief that life is more fun when people come together in celebration of their similarities and differences.
That’s why its new platform, Project Purple Light, is promoting inclusivity in an authentic and flavorful way through its “Better Together” narrative to organically connect consumers with the brand. Watch this video to get a glimpse:
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Through Project Purple Light, a first-of-its-kind campaign for the wine industry, Barefoot will collaborate with Black women to highlight enjoyable, cultural and empowering moments of women living unapologetically out loud in their communities.
Entrepreneurs, leaders, influencers and dope, everyday women will be recognized through magical moments of authentic fun captured via photographs and video “crowd-sourced” from social media.
The content will be included in an interactive art gallery experience at Summit21 in Atlanta, GA and online with a call to action to black female consumers to “Come As You ART.”
Barefoot is also donating $10,000 to the Black Art Futures Fund, a donor advised fund of the Brooklyn Community Foundation, that supports grants for art-based projects to preserve Black arts & culture across the country.
Want to be involved and learn more about Barefoot’s Project Purple Light experience? Submit your photo or video via Instagram, Facebook or Twitter using the hashtag #ProjectPurpleLight AND tagging @BarefootWine for a chance to be featured as art in Barefoot’s online gallery and live installation at Summit21!
Please also review the terms and conditions for participation: https://barefoot.wine/PPL.
This article is brought to you in partnership with Barefoot.