Rihanna’s latest Savage X Fenty ambassadors come in the form of a Black women motorcycle crew known as Caramel Curves.

Hailing from New Orleans, Louisiana, the group, which is now the face of the brand's summer campaign, is composed of heel-wearing, motorcycle riding women that show up and show out on their two-wheelers. 

“The Caramel Curves show the world what being a badass boss is all about, while bringing sexiness along for the ride,” Rihanna told Vogue. 

The biker club was founded in 2005 by Nakosha “Coco” Smith and Shanika “Tru” Beatty and has expanded to include members with nicknames like Karma, Hoodpriss, Quiet Storm, First Lady Foxy and more. Their unique riding gear consists of sexy heels, sparkling outfits, “anything but basic” T-shirts and helmets donning pink mohawks when they meet on Sundays.

“It is just looking fab all the time,” Smith shared about Caramel Curves’ style. “We are always blinging and glistening. Anything sequins, rhinestones— we’re going to wear it.”

“I didn’t want to go shop for basic clothes because I didn’t dress like that. I always wore sparkly, blingy stuff all the time,” Smith said. “So that pretty much started the trend for the Caramel Curves that this is our look. When you come in, be prepared to look this way. You’re gonna have to wear heels, sexy clothes, be cute. Get it together. We don’t want to look regular. I'm never going to look regular.”

Smith also addressed those who criticize the Caramel Curves for wearing unorthodox biker attire.

“I have been wearing heels and thank the Lord, I never fell,” she said. “But I’ve watched a million men fall that had no heels on, so having a set of heels can't be too bad. Maybe they need to try some heels.”

Although the group caught Rihanna’s attention, they are no stranger to fame as their reach didn’t just begin with a Savage X Fenty endorsement deal. 

Their fun and vibrant nature has gotten them a spread in "O" magazine, appearances on The Steve Harvey Show and Ride with Norman Reedus. They also had a cameo in the music video for "Ball" by T.I. and Lil Wayne and were on an episode of the reality TV show, Bridezillas.

“I think that as females, we’re different. We’re always trying to make our mark in whatever we do,” Tierra “Choosy” Thomas said. “So coming through with heels and being those girls, it’s one of those things that we still going to make a statement every time we come home.”

In addition to bringing the Caramel Curves on board as Savage X Fenty ambassadors, Rihanna has also become a trailblazer for inclusivity. Most recently, she featured a little person for one of the brand’s campaigns along with a model with limb differences. 

“Obviously representation only goes so far, but when your disability is on the rare side and you’re used to never seeing anyone else who looks like you, stuff like this feels really nice,” Kim Kelly wrote on Twitter. “Thanks for hiring models with limb differences, @rihanna”

Smith also acknowledged Savage X Fenty’s effort to represent multiple demographics of people across their campaigns, noting how inclusive the new line featuring Caramel Curves is. 

“You could tell that they put a lot of thought into making it for plus-sized women because that’s what’s hard to find: lingerie that fits good on a plus-sized woman,” Smith said. “They definitely knew where to put material at, and where none was needed.”

“When this comes out, I feel like a lot of people are going to be like, ‘I am not surprised that Rihanna picked the Caramel Curves because those girls stay fly,’” she added.

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