Rihanna Tells Fenty Beauty Fan She Refuses To Use Trans Community As A 'Convenient Marketing Tool'
A fan suggested that she cast trans women in her next campaign, but Rih doesn't want them to be used as tokens.
December 02, 2017 at 1:48 pm
Rihanna has been doing her thing with Fenty Beauty, most recently releasing the Stunna Lip Paint to rave reviews. During her launch of the beauty collection, the foundation line received praise for its color inclusiveness. With any popular influencer, there is bound to be criticisms or questions.
According to Glamour, Fenty Beauty fan @lbertootero gave Rihanna her props for the collection, but then suggested that she include trans women when casting for the brand's next promo. Rih, who is never shy on social media, responded with firmness.
"I've had the pleasure of working with many gifted trans women throughout the years, but I don't go around doing trans castings!" she wrote to @lbertootero via DM. "Just like I don't do straight non trans women castings! I respect all women, and whether they're trans or not is none of my business! I don't think it's fair that a trans woman, or man, be used as a convenient marketing tool! Too often I see companies doing this to trans and black women alike! There's always just that one spot in the campaign for the token 'we look mad diverse' girl/guy! It's sad!"
He posted the exchange via screenshots, captioning, "When I thought she couldn't teach me more...".
When I thought she couldn't teach me more... @rihanna ❤ pic.twitter.com/iAX3kJBAr1— savage (@lbertootero) November 29, 2017
😍😍😍 pic.twitter.com/bIkT4HKtnw— savage (@lbertootero) November 29, 2017
Many have embraced her eloquent response and others doubled down on the importance of making a special space for the trans community.
We respect Rihanna and agree that Trans bodies are used as an easy way to make brands appear "inclusive". But at this point visibility is integral for trans ppl. More brands need to be hiring trans/gnc ppl and poc in GENERAL. Ps: hiring them means paying them.— Sateen (@sateenie) November 30, 2017
Yo, @rihanna went on a rant about trans women being used as props and in the process referred to cis women as "non trans women" and I just want to say YES TO DENORMALIZATION OF CIS pic.twitter.com/qsRJ0CkDmv— Dr. Chanda Prescod-Weinstein 🇧🇧 (@IBJIYONGI) November 30, 2017