Snapchat has issued an apology after the backlash the mobile app company received for an ad poking fun at Rihanna's 2009 domestic abuse altercation with Chris Brown.
Since Snapchat's unwarranted and unwanted update has caused millions of users and dollars to leave the app, you may have missed its latest mishap. However, the users who did see it aren't letting it go easily.
The mobile app company came under fire after using an ad on its app making light of Rihanna’s 2009 abuse from then-boyfriend Chris Brown. The ad asked would you rather slap Rihanna or punch Chris Brown.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
Snapchat's new update makes ads more prominent to users, and the backlash from the ad forced the social media platform to issue an apology. According to the BBC News, a spokesperson for the company said the ad violates the company's guidelines and appeared "in error."
“We immediately removed the ad last weekend, once we became aware. We are sorry that this happened,” the statement reads.
The tasteless ad added fuel to the fire that is Snapchat right now. Not a good way to stop the decline the app has faced recently. Domestic abuse is never something to be made light of.