The first-ever crypto gaming app, Doge Dash, has partnered with Cordell Broadus, the son of rapper Snoop Dogg.

Broadus, a former University of California, Los Angeles (UCLA) football player, was hired as the app's first creative director to oversee the brand and visual aesthetic. 

Doge Dash is a Super Mario-inspired play-to-earn game created by Grammy-nominated director and producer Paul Caslin. Players collect coins that they can quickly transfer to their crypto wallet. Caslin hopes that Doge Dash will become a household name by partnering with Broadus.

"I know talent when I see it, and Cordell ticks all the boxes, young, dynamic, creative, and above all else talented. I do not doubt that Cordell will help shape the future of NFTs and crypto gaming culture. We are delighted to welcome him to the Doge Dash family," Caslin told Black Enterprise in a written statement. 

Having left a bright sports career behind, Broadus is now an enthusiastic and influential leader in the billion-dollar digital industry. He is an NFT specialist in his own right, having released a series of sold-out NFT projects. He currently holds 1 Bored Ape and 2 Mutant Apes. The 24-year-old is also driving his father Snoop's interest in the NFT and crypto industries.

Doge Dash was officially launched on Christmas Day with the LA Lakers and Brooklyn Nets game at Arena hosted by the Broadus family. The company hopes to release a series of NFTs, merchandise, games, and shows in the future.