How does it feel to work with the standard brand in guitars, especially as a Black artist?

I have this image of Jimi Hendrix playing the white Strat at Woodstock burned into my mind. As a Black artist, working with a brand that’s been such a staple in the guitar world feels really meaningful. It’s like being part of a tradition while showing that music is for everyone. There’s so much room for diverse voices and stories in this space. I would like to think that my P-bass is part of the same legacy.

You amassed a tremendous social media following with your “Bass Lesson“ content. What made you start that series, and why do you think people have gravitated toward it so much?

A.K.: I started Bass Lessons with April because I wanted to share what I’ve gained from my journey with the bass and help others find the same joy that I have. I think people connect with the series because it’s real and relatable — I’m not just teaching techniques. I’m sharing my passion and making learning fun. It’s amazing to see how the community has grown, and I love seeing everyone progress and find their own voice.

Fender Player II Campaign

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