Today, videos go viral faster than ever before, but our interest in a story fades even quicker. When NBC News wrote an article on #BlackTwitter after the SOTU address two weeks ago, it was the first time thousands of people in “mainstream” America ever heard of the term. In an attempt to avoid a possible Columbusing of #BlackTwitter, Blavity would like to remind everyone of the role that black people on Twitter have played over the last five years in making pop culture even more memorable, more funny, and more interesting.


June 18, 2013


In the summer of 2013 celebrity chef, Paula Deen, landed herself in hot water when a video deposition leaked to the public. In the video, Paula Deen admitted to using the “N” word and admitted to thinking that using waiters dressed as slaves for an antebellum-themed wedding would be “lovely.” Black Twitter’s response was quick and relentless, and played a major role in earning the story national media coverage. Check out some of the classic responses below:


Even after two and a half years, we’re still in awe of Black Twitter’s masterful use of Twitter on that day.