While Beyoncé's latest Ivy Park drop with Adidas sold out really quickly, some Britons may have another way to cop the collaboration.
UK supermarket chain Sainsbury’s noticed the singer’s fashion line looked oddly similar to their uniforms, according to CNN. They used the frenzy of the drop to poke fun at their shared color palette of maroon and orange.
The grocery store tweeted out a picture of their uniform, calling it “the original.”
Repping since 1869 ???? #sainsburys
pic.twitter.com/a5VwkKnu5A— Sainsbury's (@sainsburys) January 17, 2020
Many Twitter users got in on the fun, even photoshopping Queen Bey into an aisle.
clean up in aisle 24 pic.twitter.com/8xmVTGGxVg
— harvey (@harveymurrayy) January 18, 2020
Can Beyoncé please report back to shop floor, thank you. #sainsburys
pic.twitter.com/yN21793Uou— Akafi Ali (@AkafiAli) January 19, 2020
i hate that whenever i see beyonce's new ivy park line all i can think about is her working a 12- 5 shift at sainsburys pic.twitter.com/bk5WKFsgjf
— EMILY (@TiredAnathema) January 18, 2020
What if I go Sainsburys after the gym in Ivy Park and they ask me why am I late coming back to the shopfloor… pic.twitter.com/n0vr1SlG5R
— Mina (@MinaLioness) January 17, 2020
While it was all in good spirits, not everyone enjoyed the jokes. Some of the BeyHive seemed quite upset that the UK company was making fun of the “Crazy In Love” singer’s fashion line.
Since 1869 and Beyoncé did it better in less than year pic.twitter.com/3Sqss8bXKJ
— green chyna (@CORNYASSBITCH) January 17, 2020
Not y'all trying to drag when your sales been falling for three quarters straight. Let's talk about it
— soldoutstadiums | fan account (@taeyonce_b7) January 17, 2020
The store brushed off the negative comments, though — even trolling back by starting the hashtag, #SainsBey.
The collection with Adidas, which dropped online January 17 and in stores the 18th, sold out by Saturday.
For those who weren’t able to purchase the unisex line, you’ll still be able to enjoy the unboxing videos social media was blessed with.
Everyone from Kelly Rowland to Megan Thee Stallion and Janelle Monae shared the moment they received the giant orange wardrobe.
While the launch seemed to have everyone talking, Bey is also catching some criticism for the line, reports Teen Vogue. The plus-sized community is disappointed that larger sizes were excluded. Blogger LaToya T. Wright pointed out on The Curvy Fashionista that “no orange boxes were shipped to any plus size star.”
“While celebs unpacked boxes filled with the complete collection, it looks like plus size women will be limited to the accessory category, some of the outerwear pieces and one of the four different sneakers," she wrote.
We can love her and still say Bey is wrong for Ivy Park’s size exclusion.
You can’t celebrate the inclusivity of your other projects, having plus size dancers and background singers, but ignore us *again* when it comes to this.
The exclusion is intentional and I’m tired.
— Candice Marie Benbow (@CandiceBenbow) January 18, 2020
Many are pointing out that, while Elle reported Beyoncé was designing “IVY PARK with everyone in mind” and wanted to focus on “values of inclusivity, community and diversity,” she failed to do so.
