The internet is aflame with reactions to Oprah Winfrey's fiery interview with Meghan Markle and Prince Harry after the couple spoke out against the British press and the royal family.
But those watching the interview from the U.K. were shocked to see the avalanche of pharmaceutical advertisements Americans have to sit through during TV shows and live events.
ps Americans it’s weird to them bc in the UK it’s illegal to advertise prescription drugs to the general public. Over there, people seeking healthcare are considered patients not customers.
— Ayesha A. Siddiqi (@AyeshaASiddiqi) March 8, 2021
British viewers got a glimpse of what the ads are like for Americans and sounded off on the topic on Twitter, sharing their horror about the way Americans are given information about different drugs.
Journalist Ayesha Siddiqi shared an entire thread of responses from those who were disgusted and terrified by the ads.
watching american adverts during the megan and harry oprah interview is so surreal, why are so many of them for meds? are yall ok?
— Sparrow -commissions open- (@Sparrowhawk237) March 8, 2021
American adverts make me feel like I’m in some post-apocalyptic world ????#OprahMeghanHarry
— INGA????✨ (@IngaRochelle) March 8, 2021
American adverts are unhinged af! Its wild how many drugs get casual ads ????
— jacob but broken (they/them) (@ItsJacobEdward) March 8, 2021
HELP why are all american ads about medicines??
— sursh???? (@LOUSIMPRINT) March 8, 2021
American ads are so scary, just mad drugs and ppl suing each other upandan ????
— S. (@itsshabs) March 8, 2021
i’m watching the meghan interview recording and yet again i can’t understand why american tv ads are like “ask your doctor for…” or “tell your doctor…” why the fuck would you be the one to tell a DOCTOR what medicine to give you????? maybe i’m too european to get it but wtf
— agvta♑️ (@siIverskyy) March 8, 2021
American ads are so funny how are they advertising medicine ????????????#HarryandMeghanonOprah
— hodzzzz (@hsabrinaj) March 8, 2021
Loooool these American ads tho… totally forgot about MEDICINE being advertised out there ???????? #OprahMeghanHarry
— Petra Dias ???? (@petra_jdf) March 8, 2021
Nah…how are the side effects of the medicine in American ads more lethal than the thing they’re treating??? ???? pic.twitter.com/cMTlLm5fRP
— Dapo Adeola (@DapsDraws) March 8, 2021
It is THE most striking thing about USA TV to us, though.
The lack of advertising standards, the bad faith ads, outside of pharma are striking enough, add in the profiting of healthcare and it's a double whammy of WTF!!
— Anu (@TheAnuhart) March 8, 2021
This is easily the craziest thing about American TV when you move here from abroad—not just that it's full of pharmaceutical ads, but that they're less ads and more, like, speed readings of lengthy lists of side effects accompanied by footage of elderly people walking on beaches https://t.co/ilyHW1afNS
— Tom Gara (@tomgara) March 8, 2021
Pharmaceutical advertisements are only legal in two countries, the United States and New Zealand, whereas almost every other country has banned them due to ethical and financial concerns. Criticisms from doctors and healthcare workers routinely center on the idea that the ads promote medicines that may not be necessary for some among a host of other issues related to the billions of dollars that go toward the ads instead of medical research.
Others believe the advertisements treat those seeking help like customers instead of patients.
Pharmaceutical companies began launching ads for drugs in the 1970s but faced a backlash from the FDA and were officially banned in 1983, according to STAT News. The ban was later partially lifted as long as companies included side effects and other notifications.
Claritin managed to find a loophole in the FDA rules and began running ads without side effect notices in the early 1990s.
The FDA then gave pharmaceutical companies even more leeway by allowing them to simply tell viewers where they can find more information about the drug, and by 1998 drug companies were spending billions on advertisements, according to Ad Age.