Crafting the Bio 

First up is your bio. The first aspect on all of your social media profiles that you want to touch is your bio. It truly blows my mind how many people don’t take advantage of this opportunity to freely advertise what they do and where their skills lie. Just by changing my bio I was able to land more paid speaking gigs and got request to appear on podcast, YouTube shows and more, I recently got asked to teach MBA students in Guatemala about starting a business. 

Here’s an example of a bad bio on Twitter.


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As you can see the bio is not even in actual English! Immediately you lose a great chance to let the world know who you are and as I said before, social media is one’s first impression of you. Next the types of images and most recent tweets are what people typically glance at before following you. If you’re putting up garbage and nonsense, BOOM, you lost another opportunity. I’m not saying that you have to be this preacher child, feel free to put up images of you having a good time and enjoying life, but if you want to be taken seriously as a businessman or woman then you might want to shy away from posting half naked bathroom selfies, save that for Snapchat or something.

Now here’s an example of mine.

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In order to craft a great bio you want to write it as if you are where you want to be in five years. Even if I wasn’t a motivational speaker I would still place it in there because that’s where I want to be in five years. Notice how I highlight what I do while mixing in my personality and adding in a bit of humor. Then I close it out by telling you and linking you to my business and I even use my location to show I’m bi-coastal. USE ALL THE REAL ESTATE THEY GIVE YOU!

If you haven’t started a business yet, no sweat, let people know what your ultimate goal is. Each social media site has their limit to how many characters you can have, so on Facebook you can go into a little more detail compared to Twitter, Instagram and Vine. Make sure you take your time creating your bio because you will have a huge advantage over the competition.



The Perfect Selfie

Next up is your profile pic and cover photo/header. It should be the same on all of your social media accounts. You want people to immediately recognize you whenever they see your face all over the internet. You want your profile image to be a nice headshot or close up of you so that people can see your beautiful face, show some teeth if you have them all in. Just take a look at some of the most followed people on social media and you will see the patterns and trends. Success leaves clues, so like Batman, just follow the trail.


Sample1 Sample2Sample3


For the cover photo, most of the time it’s of people promoting their business. I think you should shy away from that. If you are really working on your business it will be plastered all over your social media profiles so no need to stuff the turkey down anyone else’s throat.

You can make it about things that fit in with your persona, your mission, your online branding etc. For me, as you can see mine says LOVE LIFE. I thoroughly enjoy life and I want to share that feeling with as many people as I can.


Makes sense right?

So far we have talked about creating a good bio and mastering the art of the profile pic and the header.


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