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Posted under: Black Twitter

Buzzfeed creates new social media accounts to distribute black content

Buzzfeed launched a new social brand this week called Cocoa Butter (yes, that kind of cocoa butter). Cocoa Butter's purpose is to better distribute black content to Buzzfeed's audience, an audience that's mostly made up of white millennials. One of the core writers and co-hosts of the podcast "Another Round," Tracy LaFway Clayton, took to Twitter to further explain the need for Cocoa Butter. https://twitter.com/brokeymcpoverty/status/621006412127178753 https://twitter.com/brokeymcpoverty/status/621006545598308352 https://twitter.com/brokeymcpoverty/status/621006661252046849 https://twitter.com/brokeymcpoverty/status/621006661252046849 https://twitter.com/brokeymcpoverty/status/621006792756101120 https://twitter.com/brokeymcpoverty/status/621006868077350912 https://twitter.com/brokeymcpoverty/status/621007158117699584 https://twitter.com/brokeymcpoverty/status/621007231744503808 https://twitter.com/brokeymcpoverty/status/621007629515513856 https://twitter.com/brokeymcpoverty/status/621007806355759104 https://twitter.com/brokeymcpoverty/status/621011048494055424

Read a longer explanation here. 

What do you think about Buzzfeed's new outlet for getting Black writer's content to the web?

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