Buzzfeed launched a new social brand this week called Cocoa Butter (yes, that kind of cocoa butter). Cocoa Butter‘s purpose is to better distribute black content to Buzzfeed’s audience, an audience that’s mostly made up of white millennials. One of the core writers and co-hosts of the podcast “Another Round,” Tracy LaFway Clayton, took to Twitter to further explain the need for Cocoa Butter.

Read a longer explanation here. 

What do you think about Buzzfeed’s new outlet for getting Black writer’s content to the web?

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