You may know him as the guy with the terribly intelligent life hacks on Twitter, but he's way more than an everyday meme.
Photo: BBC Three
Kayode Ewumi is the face of BBC Three's wildly popular series, #HoodDocumentary. This actor and filmmaker used social media to his advantage posting hilarious bits quickly gaining notoriety for his comedic genius.
It all started in 2015.
When your freestyle isn't going your way. #HoodDocumentary. pic.twitter.com/zZz79ciMW8
— Kayode Ewumi (@KayEwumi) August 14, 2015
Soon, a full blown mockumentary was born. His persona R.S. (Roll Safe) in the series gives a satirical look at what it's like being a black man in London. R.S. quickly became meme gold and an international sensation.
A simple tap to the temple and we all realized that we've been doing life all wrong.
Photo: BBC Three
Here are 13 Roll Safe shortcuts for your brain.
1. You won't ever lose sleep if you never sleep.
You can't wake up late if you never go to sleep #ThinkAboutIt pic.twitter.com/3c9sqvhwiH
— Think About It (@ThinkAboutItPic) February 5, 2017
2. If you stay clean, you don't have to get clean.
printed it out and putting it on my fridge so they know it's real. pic.twitter.com/IQUexi5TL0
— starr (@rainaastarr) February 6, 2017
3. No money, no problems.
You can't be broke if you don't check your bank account pic.twitter.com/brpgiWflym
— Ryan (@RyanWindoww) January 23, 2017
4. You can't lose if you don't play.
People are still in my mentions from yesterday, thinking I'm a Falcons fan. But the truth is… pic.twitter.com/P6r9ERXr0n
— Philip Lewis (@Phil_Lewis_) February 6, 2017
5. Free is only attainable for the free.
Reading and writing are not only free, they are freeing. Free yourself. pic.twitter.com/QIDBsxVC3m
— Tooley (@DontLeaveCrumbs) February 3, 2017
6. Beyonce can't lose what she already won.
you can't win Album of The Year if you made the album of the century pic.twitter.com/TFaqnVbEjs
— ㅤ (@onlybieberveli) February 13, 2017
7. Supply and demand are key for infidelity.
You can't smell like a different girl if you buy them all the same perfume pic.twitter.com/hxPZFIsR15
— Gerald Johanssen???????? (@robby305) February 1, 2017
8. Numbers don't lie.
Have you noticed the "men are trash" tweets have gone down by 70% well February is approaching pic.twitter.com/yfuC75cDzX
— Trapa Fasa (@trapafasa) January 22, 2017
9. Just give up on McDonald's ice cream machine.
You don't have to make ice cream if you say it's broke pic.twitter.com/vDiEthAaEa
— Whom'st (@GroovyTony) February 2, 2017
10. Your feelings can't get hurt over a feeling that wasn't intended for you.
You wouldn't be offended if the tweet didn't apply to you. pic.twitter.com/skgOT9huHp
— Will (@Iad3uxieme) January 30, 2017
11. Read between the lines.
Due tomorrow…do tomorrow pic.twitter.com/hpudz7b1Bl
— trin (@Trinitywitlz) January 31, 2017
12. Love and relationships are simple geometry calculations.
If you get curved twice then you didn't get curved at all. Two curves make a circle which means you're at your starting point pic.twitter.com/fBqscgJw2h
— expressionist (@thatmanztyy) January 31, 2017
13. Time is not ours to keep.
You won't be mad at me for being late if you stop thinking I'm gonna be on time. pic.twitter.com/SerRoBO10B
— Jamilah Lemieux (@JamilahLemieux) January 31, 2017
Take a look at the early #HoodDocumentary phenomenon.