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Posted under: Trending Race & Identity

A White Photographer Commercialized And Capitalized Off A Fake Black Model He Created Himself

Shudu Gram was created by London-based digital artist Cameron-James Wilson and has over 43 thousand Instagram followers.

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Instagram model Shudu Gram has over 43 thousand followers on Instagram, skyrocketing into fame after Fenty Beauty reposted a photo of her modeling the Saw-C lipstick color. However, there’s a slight problem: she isn’t real. 

Shudu’s Instagram was created by London-based digital artist Cameron-James Wilson. With the use of 3D imaging, Wilson created the dark-skinned model and built an Instagram page dedicated to her soulful eyes, long physique, dark skin and modelesque photos. 

"Basically Shudu is my creation, she’s my art piece that I am working on at the moment," Wilson told Refinery 29. "She is not a real model unfortunately, but she represents a lot of the real models of today. There’s a big kind of movement with dark skin models, so she represents them and is inspired by them. Obviously some models like Duckie [Thot] were definitely big inspirations for her as well.”

After followers discovered the secret behind Shudu, Wilson changed her bio to read “World’s First Digital Supermodel.”

According to Refinery 29, Shudu’s true classification as non-human rubbed many the wrong way. Wilson, a white man, created a black woman who he was hiring out for contracts while many real dark-skinned models continue to be underrepresented in the modeling industry. Shudu is an unrealistic expectation to live up to, and now real women will be forced to compete with women who can be created to fit any shape a client may want. 



New campaign by @cjw.photo 🌸🎀💗 . . #3dart A post shared by Shudu Gram (@shudu.gram) on


Many took to Twitter to address their complaints, saying:

By creating Shudu, has this photographer raised the expectations of black perfection and lessened the chances of real black models being hired? Share your thoughts below.
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