The American Black Film Festival (ABFF) has announced its hosting of the first multicultural Television & Media Expo in New York City, which will provide a space for network, cable, and Internet/digital media broadcasters to promote programming and showcase diversity initiatives to more than 7,000 consumers.

Titled the ABFF Television & Media Expo, it will take place over 2 days (June 13 and 14), during the 19th annual ABFF (June 11–14), in New York City, at the New York Hilton Midtown.

"The success of today’s multicultural programming, proves that Americans want to see a diverse cross section of our world on television, as well as at the movies. We have found that diverse programming translates into box-office and ratings success and is a true reflection of our nation. We are excited to offer companies the opportunity to connect with multicultural consumers and talent in this unique way," states Film Life, Inc. CEO Jeff Friday.

Expo participants, to date, include HBO, Comcast Xfinity, NBCUniversal, TV One, UP TV and Aspire.

Sponsors of the 2015 American Black Film Festival, to date, are HBO (Presenting & Founding); TV One (Presenting); Cadillac, Comcast NBCUniversal and Prudential Financial Services (Premier); American Airlines, AMC Theatres and McDonald’s (Signature); Motion Picture Association of America (Supporting); and Uptown Magazine and The YBF (Media Partners).

For festival passes, tickets and film submission information, visit www.ABFF.com.

Announced previously, Taraji P. Henson will be this year’s Celebrity Ambassador.