Angel Reese is one of the college athletes with the most NIL deals. After securing partnerships with Mielle Organics, Mercedes-Benz and Bose, the LSU basketball star is partnering with Pepsi’s STARRY drink.
we don’t drink sprite nomore, WE DRINK STARRY🥰
— Angel Reese (@Reese10Angel) June 1, 2023
The commercial features Reese and fellow players Zion Williamson, Karl-Anthony Towns and Matt Barnes. Two characters, Lem and Lime, tell the history behind the 3-pointer, a goal made from beyond the three-point line during a basketball game.
Chris Ford of the Boston Celtics is considered the first player to have put in a 3-point field goal in NBA history in 1979, according to the NBA. Slowly but surely, the rule led to a new way of playing basketball.
In the commercial, Reese is challenged to shoot out.
“STARRY is really bringing the fun to the game and we all had a great time on set shooting it together,” Reese said. “The attitude and personality of the brand shines bright, and I know fans are going to love the unique and creative STARRY take on how the 3-pointer came to be thanks to my new friends, Lem and Lime.”
STARRY is the NBA’s official soft drink. The campaign was launched as the 2023 NBA Finals are currently unfolding.
“The conversations around the 3-pointer and its impact on the NBA have been debated far and wide, and we’re excited to tell the STARRY version of the history behind the shot that changed the game forever,” Michael Smith, the senior director of STARRY brand marketing, said.
“As a fresh new brand and the official soft drink of the NBA, we wanted to embrace hoops culture during a pivotal moment in the NBA season and give fans something fun to talk about in a way that only STARRY could,” Smith continued.
