Fresh out of Y Combinator, Looklive.com — a shoppable lifestyle and celebrity commerce website — launches its cutting-edge new app of the same name. Looklive allows users to browse, stay up on and purchase the latest celebrity trends and fashion looks.

Everything from influencers’ everyday streetwear to celebrities’ red carpet looks, Looklive lets you buy the exact items you see on your favorite fashion icons. Or even better, a similar item at bargain prices. From the jeans Kanye wore to lunch today and the gown worn by Claire Underwood in last night’s episode of House of Cards to the leather jacket entrepreneur Jack Dorsey wore to Allen & Co.’s Sun Valley Conference (it was Rick Owens by the way), Looklive has it all.

Looklive is coming out of a 3-month entrepreneurial bootcamp at Y Combinator (described by Fortune as “a spawning ground for emerging tech giants”) with tremendous momentum and a brand new media partner. Complex Media Group, the global youth media brand recently acquired by Verizon and Hearst is partnering with Looklive to create a premiere, shoppable content channel on the new app. Looklive will also be a major contributor and participant in Complex Media’s upcoming Complex Con Pop-Culture Conference in Long Beach, CA.

“After 15 years building fashion e-commerce companies, I saw it was time for a new approach”, said Co-founder, Greg Selkoe. “Looklive makes it easy to look great without being a fashion expert. It is like having the same fashion stylist as your favorite celebrity.”

How it works: Open the Looklive app and follow your favorite celebrities, influencers and fashion icons. Then the proprietary image analysis software and editorial team scour the internet to bring you different looks from your celebrity roster, giving you the option to buy exactly what they’re wearing or a similar item at a more affordable price, directly from within the app.

“There has been a lack of innovation in fashion and I’m excited to introduce a new shopping experience, especially for men,” said Cedric Rogers, CEO of Looklive. “We are combining the power of celebrity influence with modern technology, taking traditional shopping to a new level.”

Today’s traditional shopping experience is backwards. Department stores give you a long list of brands with unlimited choice and no context, which can be overwhelming and a chore. Men spend $70 billion a year on clothing but many report that they still struggle with how to dress or with what is current and trendy. Looklive curates the best clothing looks for users everyday straight off the backs of the most stylish and aspirational fashion and cultural influencers and icons on the planet. It’s like having your own fashion stylist, better yet its like having your own celebrity stylist.

The founders of Looklive have had success in both fashion and technology. Greg Selkoe was founder of KarmaLoop, a leading men’s e-commerce company that grew to $150 million in annual sales. Allen and Kyle Onyia, Looklive’s Directors of Fashion and Lifestyle, are founders of UpscaleHype, a popular high-end lifestyle online magazine that focuses on what celebrities wear. Cedric J. Rogers is a 10-year Apple veteran and Dr. Paul Judge, Co-Founder, has been co-founder and executive at several successful technology companies including Barracuda, Pindrop and Luma.

Looklive.com includes hundreds of celebrities and tens of thousands of products. including exclusive products and behind-the-scenes content from influencers such as EDM stars, The Chainsmokers; designer, Jerry Lorenzo; pro football player, Julian Edelman; hip-hop artist, A$AP Ferg; designer, Jeff Staple and Grammy Award winner, Ryan Leslie, to name a few. Looklive.com currently has more than half a million monthly users and the app is currently available in Apple’s App store and on the web at Looklive.com.

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Ralina Shaw

Writing since August 2016 · 2 stories contributed