Beyoncé and Peloton, a virtual exercise program, announced a collaboration on Tuesday. According to Peloton's site, Queen Bey, who is also the organization’s most requested artist, and the company will launch The Beyoncé Artist Series. The series is a set of workouts that will be a “commemoration of Homecoming season,” an ode to historically-Black colleges and universities.
The highly anticipated time of year for HBCUs was brought to a standstill because of the coronavirus pandemic. However, the partnership seeks to bring the annual celebration to its virtual exercise classes.
The fitness experiences will include the “Before I Let Go” singer’s hits during a wide variety of exercise classes.
Peloton reassured members that they’d get everything they could imagine from Beyoncé’s Homecoming experience while also getting snatched.
“We worked closely with Beyoncé to create a series of themed workout experiences to help extend Homecoming to Peloton Members via classes across multiple fitness categories, including indoor cycling, running, strength, boot camp, yoga and meditation,” the site’s blog read.
The mogul, who also uses the platform, chimed in on the collaboration.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyoncé said. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
Peloton and the mother of three are also gifting two-year digital memberships to students from 10 HBCUs, including seven universities and three colleges.
The digital memberships will go to students at Hampton University, Texas Southern University, Bennett College, Clark Atlanta University, Grambling State University, Howard University, Morehouse College, Morehouse School of Medicine, Spelman College and Wilberforce University by the end of November.
Peloton will also develop relationships with the institutions to “pursue long-term recruiting partnerships.”
The partnership was also announced on the company’s Twitter account, and of course, the reactions were hilarious.
It’s showtime, Peloton. The @Beyonce Artist Series has arrived. Get ready to ride, run, lift, flow, sing, love and celebrate the power of music all week long. Check out the live schedule to elevate your next sweat—Beyoncé style. pic.twitter.com/TZp51AwLbK
— Peloton (@onepeloton) November 10, 2020
One Twitter user tried to figure out how she could still rock her sparkly boots during the cycling class.
“I am trying hard to figure out how to attach sparkle boots to my spin shoes for this ride. So pumped,” the woman wrote.
I am trying hard to figure out how to attach sparkle boots to my spin shoes for this ride. So pumped!! pic.twitter.com/nmztjae3xv
— Kristin Leutz (@kbleutz) November 10, 2020
Another Twitter user pointed out that the ladies will be rocking their fresh Ivy Park gear during their workouts.
Beyoncé making sure y’all gonna get a good sweat on while wearing Ivy Park
— 4th Hokage?!? They’re Still Making Those?!? (@Gratefully_Doug) November 10, 2020
Even Keke Palmer tweeted her joy over the collaboration.
“This Peloton and Beyoncé news has me geeked even tho I don’t go to an HBCU lol. I been using the app for the last few weeks, and I love it! It’s just nice to have when you wanna get it in real quick, “ the actress wrote.
This Peloton and Beyoncé news has me geeked even tho I don’t go to an HBCU lol ????. I been using the app for the last few weeks and I love it! It’s just nice to have when you wanna get it in real quick.
— Keke Palmer (@KekePalmer) November 10, 2020
One Twitter user came through on the clutch for those who may not be willing to dish out the coins for the Peloton bike that people can purchase to participate in the virtual classes.
Just a reminder that you don’t need the Peloton bike to do the workouts. I bought a stationary bike off Amazon and can do all the same rides using the app on Apple TV or on my iPad. Same workout, and you save thousands of dollars. https://t.co/X9Eb8gAn47
— Mekita Rivas (@MekitaRivas) November 10, 2020
It’s no secret that everything the business savant touches turns to money, so Beyoncé is merely doing what Beyoncé does.