The ad opens with a content warning, notifying viewers of “strong imagery.” At the beginning of the video, a noose is tied to a tree as the Senate hopeful begins to discuss the history of lynching in Kentucky, NBC News reports.
“The pain of our past persists to this day,” he says in the video. “In Kentucky, like many states throughout the South, lynching was a tool of terror. It was used to kill hopes for freedom. It was used to kill my ancestors.”
As he continues, Booker appears in a suit jacket with a noose around his neck.
“Now, in a historic victory for our commonwealth, I have become the first Black Kentuckian to receive the Democratic nomination for U.S. Senate,” he said.