In a fight against censorship of Black creators on TikTok, users began a movement to bring awareness to the issue and to uplift their content.

The movement, titled the #ImBlackMovement, was started by Lex Scott, the founder of Black Lives Matter Utah, reports CNN. On May 7, Scott posted a video to the popular social media app explaining how users could participate.

It was decided that the “blackout” would take place on May 19 in honor of Malcolm X’s birthday. Scott explained the parameters and asked fellow users to change their profile pictures to a raised Black fist, to follow at least one Black TikTok user, to only like content from Black creators and to share one awareness video.