Brands Are Dropping Lori Loughlin And Daughter Olivia Jade Like Hot Cakes Following College Admissions Scandal

Bag: fumbled.

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| March 15 2019,

7:58 pm

Actress Lori Loughlin allegedly paid $500,000 to illegally solidify her 19-year-old daughter Olivia Jade Giannulli's spot on the University of Southern California's (USC) crew team. According to Deadline, her Hallmark days are over, and the same may be said for her reprised role as Aunt Becky on Netflix's Fuller House. Her daughter has lost a couple of bags, as well. 

On Tuesday, Blavity reported that Loughlin was among 33 individuals arrested by the FBI for supposedly paying several colleges and universities to give preferential treatment to their children. The suspects paid anywhere between $200K and $6 million to increase their offspring's chances of being accepted into the prestigious institutions.

Facing criticism for remaining mum about its collaboration with Giannulli, makeup giant Sephora revealed it had severed ties with the self-proclaimed social media influencer in a Thursday tweet. 

Entertainment Tonight reports haircare brand TRESemme also decided to drop Olivia from all future campaigns on Friday. 

"After careful review of recent events, we have decided to end our partnership with Olivia Jade Giannulli," its statement said.

As for her mother, the Hallmark television network announced it would not air an episode of Loughlin's long-running series When Calls the Heart on Sunday nor would it work with the actress in the future. 

“We are saddened by the recent news surrounding the college admissions allegations,” a representative for Crown Media, which houses Hallmark, told Deadline. “We are no longer working with Lori Loughlin and have stopped development of all productions that air on the Crown Media Family Network channels involving Lori Loughlin including Garage Sale Mysteries, an independent third party production.”

According to TMZ, Loughlin, who is famous for playing Aunt Becky on the ABC sitcom Full House, is reportedly out of its Netflix spinoff, Fuller House, as a "well-placed production source" exclusively revealed to the entertainment site that showrunners have no plans to bring Loughlin back to reprise her role for the fifth and final season.

"Fuller House is not currently in production. Lori is a guest star and was during the previous four seasons and there are currently no plans for her to return to the fifth season," TMZ’s source said.

Long before this news broke, Giannulli appeared to have no remorse about revealing the "struggles" her father, fashion designer Mossimo Giannulli, undertook to create his successful merchandising brand.

PageSix writes that in a March 8 interview on The Zach Sang Show, Olivia disclosed her famous pops never even enrolled in college.

"He didn’t come from a lot, so it’s cool to see that he built it all himself," Giannulli said. "He, like, built his whole entire brand and he wasn’t actually, like, I don't know if I'm supposed to say this, ever enrolled in college."

She also snitched about where Mossimo received the seed money to start his company: It was tuition money his parents gave him.

"But he, like, faked his way through it and then he started his whole business with tuition money that his parents thought was going to college," she said. "That's, like, such a different time. I don't know if I was supposed to say that, but it's OK."

Kids say the darndest things. 

In the wake of the cheating scandal revelation, Refinery29 is reporting both of Loughlin's daughters, Olivia Jade and Isabella Giannulli, have withdrawn from USC over fears of bullying. 

Now, check these out:

Lori Loughlin
Olivia Jade
college admissions scandal
Fuller House
Sephora
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