Capitalizing On Black Artists: Trump Campaign Uses Kanye’s Twitter Storm To Sell MAGA Hats
White men love to use Black artists to make their money.
After President Donald Trump praised rapper Kanye West on Twitter for openly supporting him by dawning and showcasing a signed Make America Great Again cap, which is a staple of the Trump administration, the Grand Old Party (GOP) immediately found a way to capitalize from it.
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In a fundraising effort, the GOP’s Twitter page retweeted the photo of Kanye’s signed hat and went on to provide a link to Trump’s online campaign store. “Get one of your own here,” the advertisement reads as it links to MAGA hats.
Get your own here: https://t.co/9ehAdqqJjb 🔥 https://t.co/XxB0Px3JbP— GOP (@GOP) April 25, 2018
“We support Kanye speaking his mind, even if sometimes we do not agree on the issues,” read a text message sent out to Trump supporters, as provided by Wall Street Journalist Julie Bykowicz. “Do not let them silence you. Get your red MAGA hat today.”
Presto! Trump campaign now fundraising off the Kanye tweets. This text to supporters links to campaign MAGA hats for sale. pic.twitter.com/BNnmdD7paZ— Julie Bykowicz (@bykowicz) April 26, 2018
This push to sell more products is piggybacking off of Kanye’s recent series on Tweets on Wednesday, April 25, there he not only public supported Trump, but called the two men brothers who share “dragon energy.”
“You don’t have to agree with Trump but the mob can’t make me not love him,” Kanye Tweeted. “We are both dragon energy. He is my brother. I love everyone. I don’t agree with everything anyone does. That’s what makes us individuals. And we have the right to independent thought.”
You don't have to agree with trump but the mob can't make me not love him. We are both dragon energy. He is my brother. I love everyone. I don't agree with everything anyone does. That's what makes us individuals. And we have the right to independent thought.— KANYE WEST (@kanyewest) April 25, 2018
The President thanked Kanye for the sentiments on his own Twitter, saying, “Thank you Kanye, very cool!”
Thank you Kanye, very cool! https://t.co/vRIC87M21X— Donald J. Trump (@realDonaldTrump) April 25, 2018
However, his push to monetize MAGA hats in the wake of this rapper glorying them was kept between Trump supporters in a seemingly private message.