J.Cole's surprise fifth album KOD just dropped, and the North Carolina artist is hitting the ground running with a new music video! 

As fans rushed to decipher the meaning behind the album cover art and title, Cole tweeted several meanings he had in mind while working on the album but said he wanted to leave the new work open to "interpretation."

And while we're all chewing on that, we got something else to interpret: Cole dropped the music video for one of his singles, "ATM!" 

The video has a surreal, trippy vibe and explores the concept of loving money so much that it controls us. There's one scene that gives us Twilight Zone and Black Mirror vibes, where all the residents of a seemingly perfect town become hypnotized and controlled by the dolla' bills.

"Count it up, count it up, count it up, count it/Can't take it when you die, but you can't live without it," Cole raps. 

Cole touched on the concept of consumers paying an "arm and a leg" for both luxuries and necessities and illustrated the concept by literally showing an arm and a leg atop an expensive car. 

Twitter certainly had a lot to say about the video and the album as a whole.


Lil' whatever rappers after listening to 1985 : pic.twitter.com/GCYN1V4Ro4— childish #KOD (@__Mustava) April 20, 2018

So you just knew ATM was gonna be one of the best songs huh pic.twitter.com/mIQr9DmOOF— ❄️NaNizzle❄️ (@Nahjia_) April 20, 2018

We don’t deserve you— Stacy the savage (@stacymolina30) April 20, 2018

Lmao… the car cost an arm and a leg ???????????? pic.twitter.com/LNpzB8L7e1— KOD has already changed my life. (@DontHemisThem) April 20, 2018

pic.twitter.com/1ILcsfLJNR— Kisan (@Kiissaan) April 20, 2018

Get into the video below: 


J. colekodMONEYmusic video