Personal care brand Dove recently joined a long list of major companies that has had to backtrack after posting an offensive and racist Facebook advertisement. The company, owned by Unilever, posted an ad of a black woman turning into a white woman after using the brand's lotion.

Really? Who approved this? Where in their minds did they think this was OK?

Photo: /Screenshot/Bella Naija

Photo: Screenshot/Bella Naija

Social media quickly responded pointing out the blatant racism of the ad and wondering if the company has at least one POC on their marketing team.

After noticing the furious reactions from consumers, Dove quickly deleted the ad and apologized on Twitter.

But as we all know, the Internet is forever, and people are already demanding a boycott of the company's products.