If you’ve seen any of those “Netflix Is A Joke” ads, you’ve probably been wondering what in the world they are.

The advertising campaign was officially revealed at the 69th Emmy Awards to build up steam for their stand-up comedy specials.

In the commercial that aired during the Emmys, comedians with upcoming Netflix specials popped in on popular shows on the streaming giant.

For example, we saw Chris Rock and Dave Chappelle pop up on Stranger Things, with Rock and Chappelle being in awe of Eleven (Millie Bobby Brown) crushing a Coke can.

Other comedians appearing were Ellen DeGeneres and Jerry Senfield in House of Cards and The Crown. 

Watch below: