Allusions by A. Lekay is a designer swimwear brand that caters to women from all walks of life. Altrichia Cook created this brand by way of her desire to feel sexy and beach appropriate while preparing for vacation in March of 2013. Using social media to chronicle her trip, immediately she discovered her creation could be a lucrative business.
Fast-forwarding to two years later, she has successfully become a globally recognized brand and collaborated with major entities such as Maybelline NY, and has been featured in an array of media publications including Essence magazine, BuzzFeed and MTV Style.
Allusions by A. Lekay Swimwear offers high-waisted swimwear and empowers women to live life fierce and fearlessly. From the runways of New York Fashion Week to Miami International Fashion Week to landing on the cover of Cosmopolitan Magazine, worn by Nicki Minaj, Altrichia Cook is no stranger to hard work, fearlessness and connecting with others. This Polk County native has epitomized the essence of what it means to be a game changer.
You can check out past editions of MADE here.
The MADE campaign focuses on the journey of entrepreneurship; the good, the bad and the indefinite. Drawing much inspiration from MTV’s MADE series, where everyday people overcame fears to be the very best version of them, we aim to do the same. We hope to inspire others by handpicking select influencers to share their intimate journey of becoming MADE.
Campaign Presented on behalf of Malyia McNaughton, Made by Malyia Jewelry
Creative Direction: Sherod Lewis, Heir PR (@heirsherrod)
Videography: Shayla Jaye, Shayla Jaye Productions (@lipstickndlashes)
MUA: Dominique Jenelle (@madebydjenelle)
