Gucci Manages To Offend Yet Another Minority Community With Outrageously Priced Turban

Here we go again...

Photo Credit: Twitter

| May 17 2019,

4:00 pm

Gucci is pissing people off, again.

The fashion house is dealing with another PR nightmare thanks to a blue turban they were selling for $790, according to NBC News.


Gucci also sent the turban down a runway in February.

“The turban is not just a fashion accessory to monetize, but a religious article of faith that millions of Sikhs around the world view as sacred,” The Sikh coalition said in a statement.

Sikhs also expressed their displeasure on social media.

This isn’t the first time Gucci has made a tone-deaf decision. As Blavity previously reported, Gucci was heavily criticized in February for their balaclava sweaters because they featured big red lips on black sweaters, which resembled Blackface. The misstep led to calls for a boycott from several celebrities including T.I., Waka Flocka and Soulja Boi. It also led to the creation of the ingenious "Pale Face" turtleneck. 

“We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make,” Gucci said in its apology statement.

“We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond.”

The brand later established its Gucci Changemakers program to “support industry change and to foster unity through community action.”

The program includes a $1.5 million scholarship fund and a $5 million grant program for community organizations. The Gucci North America Changemakers Council was also created and has several prominent members on its board, including Naomi Campbell, Will.I.Am and Dapper Dan.

“I believe in dialogue, building bridges and taking quick action,” said Gucci President and CEO Marco Bizzarri. “This is why we started working immediately on the long-term infrastructure at Gucci to address our shortcomings. And now through our Changemakers program, we will invest important resources to unify and strengthen our communities across North America, with a focus on programs that will impact youth and the African-American community.”

Back to the drawing board, Gucci.