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Posted under: Fashion News

Gucci's New Campaign Is Black Excellence At Its Finest

Melanin dipped in designer digs. What's better than that?

Gucci's new ad campaign is all the melanin magic we could have ever asked for.


Photo: Glen Luchford


Featuring nothing but models of color, the funky Pre-Fall advertisements, appropriately titled "The Soul Scene", capture the carefree and colorful spirit of the culture under such a poignant lens. Glen Luchford, the photographer behind this illustrative imagery, was said to find inspiration for the shoot a movement known as Northern Soul.


Photo: Glen Luchford


Northern Soul took place in 1960s London. According to BBC, the social movement was a music scene" that "exploded with the first 'all-nighter' at the Wigan Casino nightclub in September 1973." It was an outlet for the youths, particular those of color, to let loose. The sounds of funk, disco and early hip-hop served as the soundtrack.


Photo: Glen Luchford


Seeing these marvelous images, it's easy to see the parallels. Check out the other pictures here.

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