Here’s How Instagram Stories Can Be The Key To Reaching Young Voters
National Voter Registration Day is a great time for campaigns to try this growing platform.
The other day I was listening to a podcast about millennial dating culture. The hosts joked that it’s so easy to know what the person you’re interested in is doing at all times, that we’re just lucky other people can’t see how many times you viewed their Instagram story. Otherwise, you risk looking like a total creep.
As I was listening to this podcast (because I’m cursed with a brain that can’t shut off and enjoy a little nonpolitical nonsense for an hour), I was thinking what a great platform Instagram Stories are to do campaign work.
One reason why this works is because people want to portray themselves on social media in the best light possible. Voting gives you a lot of social capital. It says, "I’m an engaged adult." And Instagram Stories is much faster than uploading a regular post, where people might spend more time thinking up a clever caption or editing a photo that lasts longer than 24 hours.
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So you know your constituents are there. How can you harness the potential of Instagram Stories for your own campaign?
Take marketer and realtor David Gross for example. On what he’s dubbed “Market Monday,” you can find him answering any number of questions about his expertise in the business. More than 13,000 followers tune in.
Another thing you can do is share your platform in a way that’s accessible to a constituency that may be less educated on the issues. The small space forces you to keep your text in short sound bites or bulleted lists, making it easier for people to understand and then share your message. New York congressional candidate Suraj Patel did this especially well, using a series of bright graphics with one line of text to catch people’s attention and get right at the heart of his platform.
The thing about Instagram Stories is that they’re very user-friendly and especially useful for smaller campaigns that don’t have a budget for full-scale videography or advertising.
Co-written by Kenneth Worles and Domenica Ghanem of Three(i) Creative Communications