Conversation about the tirade delivered by Dallas restauranteur Kevin Kelley has raged on the internet since video of him berating customers at TRUE Kitchen + Kocktails went viral. People have been roasting Kelley for his strangely offensive speech and clowning him for blowing the situation out of proportion. 

But some restaurants took it a bit further, using the debate over the appropriateness of twerking to help market their own eatery, where brunch twerking is definitely encouraged. 

Houston restaurant Domain Restaurant & Lounge released a fun video of their weekly Sunday brunches, highlighting that the food is good, music is loud and the space is primed for a little movement. 

"Twerkin really damn near mandatory with us," the caption read. 

The fun-loving establishment was quickly heralded for wasting no time in seizing the marketing opportunity.