After dropping her new single, “I Am the Stripclub,”  Iggy Azalea is once again facing accusations of “blackfishing”, a term used to describe the act of appropriating Black culture. The Australian-born rapper, who faced similar accusations when she released "Work" in 2013, is seen with jet-black straight hair and dark skin in her latest video, Daily Beast reported. The artist is also surrounded by Black dancers as she twerks and raps in the video.

Many of Azalea's fans wrote raving comments on YouTube to praise the performance. However, the video received a much different reception on Twitter when clothing company Boohoo posted stills from the video.

While Azalea's supporters tried to blame the lighting for making the rapper darker than she actually is, many others said it was a deliberate act of blackfishing.

Some said they can hardly recognize the Australian artist.

For some, the music video brought back memories of Rachel Dolezal, who coined the term "transracial" when she claimed to identify as Black.

While Boohoo's Twitter post suggested that Azalea is serving something, many social media users felt that the only thing being served was appropriation. 

As Blavity previously reported, Azalea spoke with Cosmopolitan in 2019 and said she doesn't plan to change anything about her music despite the constant accusations of cultural appropriation.

“’m still going to make the same type of music and still be ridiculous and larger than life,” she told Cosmopolitan. “So I can’t be that f**king sorry about it.”

She added that cultural appropriation is "subjective" depending on the person. 

“You could ask one person of the same race, ‘Does this affect you?’ and they will say 'Yes', but another person will say 'No,'" she said. "They could be from the same place, same everything, but have different perspectives about it.”

The 31-year-old was also pressed on the issue in 2013.

“If you’re mad about it and you’re a Black person, then start a rap career and give it a go too. Or maybe if you’re Black, start singing like a country singer and be a white person," the artist told Complex at the time. "I don’t know. Why is it such a big deal? This is the entertainment industry. It’s not politics. You should be more concerned about the message, not the voices saying it.”

Azalea is one of dozens of celebrities who have been constantly called out for appropriation. Members of the Kardashian-Jenner family, Ariana Grande and Bhad Bhabie are just a few of the others who have been accused of blackfishing in recent years.

As Blavity previously reported, Bhad Bhabie tried to defend herself last when she was called out for photos which made her skin appear to be darker than usual. The artist said she "would be saying the n-word" if she wanted to be Black.

"I would be doing things that Black people do. I don't act Black," Bhad Bhabie added. "I don't know what you're talking about. Who wants to be Black? I don't understand that. I can't comprehend it."

approprationBlackfishingI Am the StripclubIggy-Azalea