Before the Internet was set ablaze by Kevin Hart's cheating scandal where a woman identified as Montia Sabagg created a video extorting the comedian, Hart had a positive and untarnished brand.
When Hart isn't donating large amounts of money to various charities or giving motivational Snapchats to his adoring fans, he is adding to his empire. His latest move is the mobile game Gold Ambush with Kevin Hart that features wife Eniko, as well as children Heaven and Hendrix as playable characters.
"I'm making the game fun but I'm also making it family-friendly without forcing that down people's faces," he told Engadget in an interview conducted before his public confession. "It's a game for everybody."
According to Engadget, the game made by StandUp Digital is a Temple-Run-meets-Clash-of-Clans combination set in a medieval game-scape. Gold Ambush is like many other fantasy games in the market. Engadget points out that the game has an endless runner, world building and is like other tower defense games which overcrowd app stores.
"What's unique about this one is that you'll be able to play with me and my family. You can pick me. That's how you win. Cheat code: Kevin Hart."
The game will also include inside jokes and fantasy action that should appease Hart's 54.5 million Instagram fans.