Carmelo and LaLa Anthony’s son Kiyan has locked in his first name, image and likeness deal as a high school athlete.
PSD Underwear announced the NIL deal with the high school junior on Thursday. Unsurprisingly, the 16-year-old inked an agreement before college; according to ESPN, he is ranked No. 41 for the 2025 class. Last year, the shooting guard was No. 62 nationally and has quickly improved on the court.
“I am very excited for my first-ever partnership with PSD. It’s more than just a partnership; it’s a collaboration that represents my style and my love of basketball. Together, we’re going to redefine what it means to be comfortable and confident both on and off the court,” Kiyan said in a statement the New York Post reported.
According to his father, the growth resulted from “patience” and “believing in the process.”
“Things are all starting to come together for him and formulate the way we had a plan for him,” Carmelo said. “Now he has his confidence, and he’s playing against bigger and stronger guys, and he’s playing very well. At this age, it’s all about how you feel as a young man — your confidence and mentality — and I’ve seen those rise the past five-six months.”
Other notable players on the underwear brand’s NIL roster include Ja Morant, Jimmy Butler, Trae Young, Marshawn Lynch, Bronny James and Tyler Herro. Kiyan is a Long Island Lutheran High School junior and has already been in touch with college basketball scouts. His collegiate offers include his father’s alma mater, Syracuse, Michigan, Tennessee, Indiana, Illinois, Florida State and Seton Hall, according to 247 Sports.
Initially, Kiyan had yet to set his eyes on going to the NBA, but he changed his mind within six months.
“The NBA wasn’t in the picture [a year ago] because I didn’t know how good I was, and I didn’t know how good I was going to be,” Kiyan said. “Once I started going to work out and play with my AAU team, I realized, ‘Oh, this is actually fun.’”
“When I got to high school, I didn’t think I was really good, but this past year I took a big leap and now I feel like I can compete with the best in the country,” Kiyan added.