Lil Nas X Came Along Just In Time For The Viral 'Yee Haw' Agenda
"There’s more to the experience of growing up Black in the country than trucks & beer, and that music needs to be made!"
Lil Nas X’s remix of his viral country-(t)rap hit “Old Town Road” reached number one on the Billboard Hot 100, just weeks after Billboard removed the original version from their Hot Country Songs chart. The song's success has not only opened up wider discussions about African Americans and our role in mainstream country music, it's reinforced a viral movement known as the Yee Haw Agenda.
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Black musicians have been inspiring Country musicians for about a century. With a history like that, why was Lil Nas X's "Old Town Road" taken down from Billboard's Hot Country? #LilNasX #OldTownRoad #Country #CountryMusic #CountryTrap #HorsesInTheBack #Yeehaw #YeehawChallange #Music #Segregation
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The trend originated from social media star Bri Malandro, after she tweeted a pic of Ciara dolled up in a cowboy hat, posing for King Kong magazine.
"The yee haw agenda is in full effect," she captioned.
the yee haw agenda is in full effect https://t.co/Q66gLgzN6N— Bri Malandro (@BriMalandro) September 27, 2018'
The tweet may have unintentionally started a movement and got Malandro labeled somewhat of an "oracle." Now, if you look up "#YeeHawAgenda" on social media, you'll be inundated with black celebs and regular folk rocking country-western garb as a means, according to Malandro, to highlight the influence of black cowboys and cowgirls in pop culture.
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And now that Lil Nas' country song went viral, the Internet can't help but connect his success to the movement.
"We, the country Blacks, welcome you all to the #yeehawagenda," wrote one fan on Twitter. "Country music really is missing out on a lot of money by not cultivating Black artists. There’s more to the experience of growing up Black in the country than trucks & beer, and that music needs to be made!"
We, the country Blacks, welcome you all to the #yeehawagenda. Country music really is missing out on a lot of money by not cultivating Black artists. There’s more to the experience of growing up Black in the country than trucks & beer, and that music needs to be made!— Stacey Abrams’ Favorite Niece (@R_eginaGeorge) April 6, 2019'
Moral to the story with Lil Nas X is that a) when you tell us no, we will find a way around to force you to a yes (as a people) b) Billboard shoulda sat there and ate their food. Now you can’t ignore the song that would’ve been a sleeper hit instead of a monster. #yeehawagenda— tee hails (@teehails) April 5, 2019'
If you haven't heard "Old Town Road" by Lil Nas X, what you been doing?:
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