Lil Nas X done did it again.
On Friday, the Grammy-winning artist released his latest video for his single “Industry Baby” and he’s bringing all the sexy that you can handle, Billboard reports.
Over a smoking hot track produced by Kanye West and Take a Daytrip and featuring a guest verse from Jack Harlow, “Industry Baby” is poised to take its rightful place as another summer anthem.
Opening with a mock Supreme Court scene that spoofs his recent Satan shoes controversy with Nike, Lil Nas X plays multiple roles in the video including the judge, defense attorney, the prosecutor, a jury member, and he takes the stand to defend himself against all the accusations levied at him. After he’s found guilty, Lil Nas X is sentenced to five years in Montero State Prison. But not for the shoes — for being gay.
Without question, a nude Lil Nas X is aiming at all his homophobic haters with his provocative, stunning visual and with his lyrics on the hook.
“I told you long ago on the road/I got what they waiting for/I don’t run from nothing, dog/Get your soldiers, tell ’em I ain’t layin’ low/You was never really rooting for me anyway/When I’m back up at the top, I wanna hear you say/He don’t run from nothin’, dog/Get your soldiers, tell ’em that the break is over,” Nas sings on the chorus.
Throughout the video, Lil Nas X brings that heat while in prison with sexy choreography surrounded by dancers also sporting their birthday suits.
By the end of the video, Lil Nas X and Harlow break everyone out of prison and they celebrate their liberation with another fire dance routine right outside the gates of the prison.
Lil Nas X took to Twitter on Thursday night to share his anticipation for the release of the video.
"I wrote a song for us," his tweet read. "I know sometimes you feel like it's all downhill from here. I know your sexuality has made you feel like an outcast amongst your peers. I know going from having the biggest song in the world to being trapped in your apartment is weighing heavy on you. And I know if you hear the phrase 'one hit wonder' one more time you might combust. But I need you to keep going."
“INDUSTRY BABY” ????
TOMORROW NIGHT! pic.twitter.com/WhGh3Sk72C— nope ???????? (@LilNasX) July 22, 2021
"I need you to realize that you have the opportunity to be the person that you needed growing up. I need you to stop feeling sorry for yourself. And I need you to remember that the only person who has to believe in YOU is YOU,” he continued.
To mark the release of the new video, Lil Nas has partnered with The Bail Project with all profits from the song being donated to combat mass incarceration.
"Industry Baby" will be available on Lil Nas X's debut album Montero.